Your Pierce County Real Estate SpecialistsOur goal is to put "Service First" with unwavering determination and passion for the real estate industry and family, friends and the local community.
Joseph Romero, Owner/Broker
I have been part of the service industry most of my life. The journey itself has been amazing, full of great people and memorable experiences. What I bring to the table is a dedication to high standards of service, a loyalty to those I serve, and a commitment to get the job done. It’s not simply a job to me, it’s delivering on trust.
During my career I have had the opportunity to be part of the most joyous micro moments in people’s lives. I take the understanding, unwavering determination, and unbridled passion for making the micro moments lasting memories to the real estate industry. The lasting impression in life’s massive moments have drawn me to the continued excellence in serving family, friends, and the community of people I have been a part of and continue to grow into.
I love the Pacific Northwest and have lived in the South Puget Sound my entire life. My wife Michelle and I reside on the border of West Tacoma and University Place, where we enjoy raising our daughter Mikala, son Caleb, and our eldest child, Lulu (our Shiba Inu). My career started when I was 16 years old working as a busser for a small, local café, and my experience serving people left a lasting impression.
After devoting a decade in the restaurant industry and an additional 5 years running/operating Food & Beverage businesses, I knew I wanted to transition to a more flexible lifestyle that would allow me to continue to grow as a servant leader. From restaurants to real estate, being able to stay connected with people and be a part of special moments in their lives is what I enjoy most.
With over 15 years in the service industry, I have learned to live a life that is parallel to our values here at SFRET: honesty, integrity, community, relationships, and setting our goal to provide more than what is expected for our clients. I am so grateful to have the opportunity to be a part of a team who leads these values by example, allowing us to better serve you and our communities.
Michelle Lawrence is our marketing assistant and a native to the Pacific Northwest. From marketing strategy tailored to each client to personalized gift baskets at closing, her detailed oriented mindset and creative gifts help our team decide on the best service package for each client.
When she’s not busy helping serve our clients, Michelle loves to work on remodel projects for her home along with spending time with her family and close friends. She and her husband, Jacob, and three kids, Mikala, Caleb and Lulu (their Shiba Inu) reside in the South Puget Sound where they both grew up and dreamed of raising their own family one day.